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“…A
Must-Read…”
“With the keen insight that ‘now’ is the new ‘new,’
Mathieson crafts a must-read work for any marketer who wants
to stay relevant, today—and tomorrow.”
Russell Weiner
Chief Marketing Officer
Domino’s Pizza, Inc.
“…Required Reading for the Digital
Age…”
“Absolutely inspiring! Mathieson takes us on a lively journey
through the digital marketing universe, with powerful insights
into what has worked, what hasn’t, and most important of all—why.
His 10 rules of engagement will spark creativity and inform a new
generation of digital marketing initiatives— including my own.
Put simply, THE ON-DEMAND BRAND is required reading for the digital
age.”
Peter Cole
Technology Director
R/GA
“…Witty, Insightful, Dynamic and
Highly
Inspiring…”
“THE ON-DEMAND BRAND is witty, insightful, dynamic, and highly
inspiring. This book should be required reading for marketers—or
anyone trying to understand how to keep their brand relevant and
energized through the rapidly changing consumer landscape. Mathieson
has a gifted ability to dig under the breakthrough ideas that are
keeping top brands engaged with their current and new consumers,
offering key insider takeaways that we all can learn from.”
Alison Moore
Vice President, Brand Strategy & Digital Platforms
HBO
“…Truly a Must-Read for Marketers
Who Need to Cut through the Clutter…”
“Today, the 24/7 always-on consumer sees everything as an advert.
In this new world of ‘consumer time,’ marketers need to bond with
consumers in ways that go beyond a mere iPhone or gaming application—just
another passing fancy that won’t stay relevant. Rick Mathieson’s
THE ON-DEMAND BRAND is truly a must-read for marketers who need
to cut through the clutter to gain a deeper understanding of their
consumers, spot trends and predict outcomes.”
Conor Brady
Chief Creative Officer
Organic, Inc.
“…I Loved This Book…”
“So much, in fact, that I quoted from it several times in the 4th edition of my own advertising book, 'Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising.' I also use it in the classes I teach at the Savannah College of Art & Design. Really good stuff.”
Luke Sullivan
Author, Hey Whipple, Squeeze This
“…Excellent…”
“Through persuasive arguments and Q&A’s with the major players
in advertising, Mathieson makes an excellent case for greater creativity
and outside-the-box thinking backed up with solid ideas.”
Publishers Weekly
“…An Essential Read…”
“This is an essential read for those of us tasked with connecting
and engaging with the elusive ‘I want it right now’ generation.
Anyone interested in not sucking at their jobs should pick this
book up immediately!”
Jordan Atlas
Vice President/Group Creative Director
Digitas
“…Deserves a Spot on Every
Marketer’s
Bookshelf…”
“Well-written, and extremely interesting … Truly a banquet of
new, fresh ideas, Mathieson’s book deserves a spot on every marketer’s
bookshelf.” Inland Empire Business
Journal
“…One Heck of a Well-Written Book…”
“Mathieson concisely pulls together what every business savvy
marketer needs to know in one heck of a well-written book … Mathieson
distills what’s important to pay attention to right now and why.”
Camille Benoit
American
Marketing Association
“…This is a Must Read…”
“This is a must read — you don’t even have to be in the digital world to reap all the benefits from this book. Guaranteed by the time you finish reading this book, it will be all scribbled up, post-its sticking out and pages folded everywhere. Don’t doubt it for a second because you’ll be coming back to those tabs for more ideas and better ways to build your company’s strategy.”
Contagious Ideas
“…It’s An On-Demand World Now…”
“Rick Mathieson’s latest book is a great how-to tool for learning, creating and applying digital marketing techniques. It’s an On-Demand world now.”
Suite 101
“…Eye-Opening…”
“Featuring exclusive insights from today’s top marketers as well as lessons from some of the world’s most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that consumers demand. Spanning social media, augmented reality, advergames, virtual worlds, digital outdoor, mobile marketing, and more, this book reveals 10 essential secrets for capitalizing on the right mix of digital channels and experiences for any brand.”
Marketing Sherpa
“…A Must Read…”
“Mathieson’s ‘10 Rules for Digital Marketing Success in an Anytime, Everywhere World’ make this a must-read for anyone grappling with how to make the iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it-generation sit up and pay attention. More than just digital marketing, he aims to open marketers’ eyes and spark their imaginations with innovative examples to help the reader navigate not just social networking, but augmented reality, advergames, virtual worlds, digital outdoor, mobile marketing, and more.”
BrandChannel
“... ...Stop
What You’re Doing
And Read This Book
Now!...”
“Mathieson discusses many topics, such as product placement replacing
TV advertising, and to not “just sell a product, sell the problem it
solves, the feeling it gives, the status it conveys, or the values it
embodies.”(p. 97) You know the author has a vast body of experience in
this field by the stories that fill every page. The book is replete with
real-world examples—those that worked, those that didn’t work, and why...
I highly recommend this book to anyone who is interested in marketing
in the coming decade.”
Leo Mallette
EDD
Pepperdine University’s Graziadio Business Review
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